Hello!

I'm Maddi. A brand designer and creative strategist who's equally at home shaping positioning as I am building the visual systems that bring it to life.

My background is in-house brand leadership, working across the full scope: strategy, identity, campaigns, and the production that ties it all together. That's where my love for it started – the variety, the complexity, the way good brand thinking shows up in every touchpoint.

I care about both ends of it. The upstream thinking that gives a brand its shape, and the craft that makes it feel real. Where I can bring structure to creativity and creativity to structure – that's where I do my best work.