Firacu

Firacu required a complete transformation. Transitioning from their former name, Edwards Building Co., the goal was to establish a bold, modern identity that would lead the brand into its next chapter. Five distinct concepts were presented, each with a unique identity and name. Firacu was born, and from there, the visual identity was refined to align seamlessly with this new direction. The result is a brand that feels dynamic, innovative, and built for the future.