Fortem Media

Leading the full rebrand of Fortem Media in 2022, the challenge was to create a fluid and adaptable identity that could evolve with culture and creativity. From strategy to execution, every touchpoint was carefully considered - spanning digital, print, web, social media, seasonal merchandise, and sub-brand launches. The work didn’t stop there.

In 2024, my focus shifted to creative strategy, introducing new assets to further define Fortem’s positioning. This evolution extended beyond the core brand, launching multiple sub-brands that aligned within the ecosystem while maintaining distinct identities. A key moment was the introduction of a new identity for NYC, designed around the word Electric - a dynamic visual language that leveraged Unofficial’s signature green and a new typeface tailored for the U.S. market. The execution was comprehensive, from a collaborator shirt uniting all sub-brands to a carefully curated social presence that reinforced Fortem’s voice. This work partnered with a powerhouse of creatives for 3D applications, video content, and bold creative direction to ensure consistency across all platforms. The rollout across global markets was supported by ongoing design updates, merchandise, and collateral creation.