Grey Days 2025

Grey Days never looked so good. Partnering with Fortem and New Balance, I was tasked to support with the visual identity and collateral for Grey Days - a two-part event that brought together Sydney’s creative running community in a bold, culture-driven setting. From the moment guests stepped into The Galeries on Thursday night to the early morning energy at Hay St Market on Friday, branding helped set the tone. I re-purposed the logo suite within the New Balance guidelines, large-scale decals, and a range of printed materials that visually tied the experience together - clean, confident, and impactful. Every piece worked together with the incredible event concepting to give Grey Days 2025 its distinct edge.