Unofficial Run Club

For a fast-growing run club stepping into the competitive 2024 scene, the goal was clear: building a community. I partnered to craft a complete brand strategy and ideation, bringing bold creative vision to life through a clear visual identity and brand, that connects to it's powerhouse Fortem Media. Since the initial launch, I have continued to design merchandise that connects with the community and amplifies the brand presence. Displayed here are iterations created for the 2024 Sydney and New York Marathons. Worn by both the community and the founders, these designs have since become a recognisable part of the running culture, regularly spotted on the streets of Sydney. Every element of the brand captures the essence of a team that’s always running forward - together.