Metro Madness

To launch the FuelCell Rebel V5, New Balance turned Sydney’s metro line into an unexpected racecourse. Metro Madness was fast, loud, and unapologetically chaotic — a community event where runners swapped the usual track for underground platforms and tunnels.

I was brought on to capture the raw energy of Metro Madness and translate it into visuals that could live across every touchpoint. From bold event lockups and high-impact t-shirt graphics to collectible race bibs and posters of the shoe itself, my work aimed to channel the speed, grit, and community spirit of the day. Unpolished in the right ways, and impossible to ignore - leaving room for the chaos and culture of the event to take centre stage. Watch the event recap via the link below.